Tonya Mork is the Founder of Know the Code, with an impressive engineering background of 22 years building and leading teams in automating equipment and processes. In today’s episode, we discuss balancing automation and people, and measuring the cost of automation.

Brian Casel is the Founder of Audience Ops, a content marketing service that powers blogs from creation to publication, and host of Productize Podcast. In today’s episode, we dive deep into the nitty-gritty details surrounding task breakdown and the level of detail it takes to create a systemized process that saves you time.

Chris Lema is the Vice President of products and innovation at the hosting company Liquid Web. He spends his time building out WordPress offerings and WooCommerce hosting. In this episode, we discuss how to segment your audience by their behaviors and interests, and the importance of segmentation before automation.