What we talked about

• Going from solo owner/operator to a partnership
• Accountability in a partnership
• Inbound marketing
• Engaging with your site visitors
• Serving up content based on who's looking
• How to get someone into your marketing funnel

Marketing is simply building trust and empathy with a group of people by talking to them. - Paul Jarvis

What we talked about

• Email marketing as two-way communication
• We hate marketing because we don't understand it
• Alienate most people in order to get the right people on your email list
• Unless there's engagement, having a huge list is meaningless
• Email automation doesn't have to be intimidating
• Getting started with email marketing

Episode links

• Paul Jarvis on Twitter
• Paul Jarvis website (and newsletter signup)
• Sunday Dispatches podcast
• Invisible Office Hours podcast
• Chimp Essentials (course)

What We Talked About

• Freelancing "back in the day"
• Turning a passion into a revenue stream
• Opportunities to systematize repetitive tasks
• Opportunities to upsell clients (while offering great value)
• Quarterly "temperature" calls
• Defining your ideal client (and evolving that over time)
• Taking time away from work to work on your business
• Self/soul searching to figure out what it is we want to work on

What we talked about

• Setting financial stretch goals (and achieving them)
• The power of saying your goals "out loud"
• Investing in your business
• Serving a micro-niche vs a general client base (and how that can help with content strategy)
• The value and importance of live industry events