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OfficeHours.FM

OfficeHours.fm is a podcast for those who're building a business around WordPress products or services. During the weekly live show, host Carrie Dils, a WordPress consultant, brings on successful guests from the WordPress business community to share insights and inspiration.
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Now displaying: February, 2017
Feb 27, 2017

What we talked about

  • Going from solo owner/operator to a partnership
  • Accountability in a partnership
  • Inbound marketing
  • Engaging with your site visitors
  • Serving up content based on who's looking
  • How to get someone into your marketing funnel
Feb 20, 2017

Marketing is simply building trust and empathy with a group of people by talking to them. - Paul Jarvis

What we talked about

  • Email marketing as two-way communication
  • We hate marketing because we don't understand it
  • Alienate most people in order to get the right people on your email list
  • Unless there's engagement, having a huge list is meaningless
  • Email automation doesn't have to be intimidating
  • Getting started with email marketing

Episode links

Feb 13, 2017

What We Talked About

  • Freelancing "back in the day"
  • Turning a passion into a revenue stream
  • Opportunities to systematize repetitive tasks
  • Opportunities to upsell clients (while offering great value)
  • Quarterly "temperature" calls
  • Defining your ideal client (and evolving that over time)
  • Taking time away from work to work on your business
  • Self/soul searching to figure out what it is we want to work on
Feb 6, 2017

What we talked about

  • Setting financial stretch goals (and achieving them)
  • The power of saying your goals "out loud"
  • Investing in your business
  • Serving a micro-niche vs a general client base (and how that can help with content strategy)
  • The value and importance of live industry events
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