Now displaying: April, 2016
Apr 29, 2016
We're celebrating the 100th episode of the show! Also, guest Matt Medeiros gets real about his process for launching new ideas - when to launch and when to know to pull the plug.
Apr 26, 2016
Making the Leap to Self-Employment, Episode 99 by Carrie Dils
Apr 15, 2016
Storytelling and Selling, Episode 98 Aired on April 14th, 2016 with Chris Lema Leave a comment FacebookTweetLinkedInGoogle+ What the heck does storytelling have to do with selling yourself, your products or your services? If you ask this week’s guest, Chris Lema, he’ll tell that it has everything to do with selling. We all tell stories. Don’t believe me? Ask your mom if you ever lied as a kid. But there are other kinds of storytelling that can have power in business – ways to engage an audience that is helpful. Let’s talk about that… – Chris Lema Too often you see folks selling by telling would-be customers about features and benefits (I’m guilty). In a landscape that’s full of similar-looking people selling similar-looking services, what helps you stand apart? Your story. No one else has it. It’s yours to share as part of your marketing efforts. Join me with Chris Lema as we discuss the art of storytelling and how you can use stories to strengthen your brand.
Apr 11, 2016
Guest Rebecca Gill
Apr 8, 2016
I believe a big part of success in my business comes from the fact that I hang around people who are smarter than I am. Does that mean I’m dumb? Of course not, but I know there are plenty of areas where I either don’t have experience or have a hard time seeing clearly because of my proximity to a situation. It’s why I preach relationships and community. I was thrilled to meet Brandy Lawson (a.k.a. TekGrl) at Pressnomics 2016. Brandy understands the importance of relationships in business (especially for the lone entrepreneur), so much so that she’s launched a business around developing and nurturing entrepreneurial communities. Tune in this week as we discuss how to find the right people to connect with, the various structures a mastermind can take, and even how to know when it’s time to move on.
Apr 1, 2016
Ever feel like you’re competing against every other WordPress developer, designer, or consultant out there? The reality is you’re not competing – you have a unique value proposition you bring to the table. There’re so many folks that don’t realize that. They keep lowering their prices, offering a wider variety of services, and doing their best to appeal to the masses. The sad result is that a lot of what you and I do for a living is viewed as a commodity. How can you charge what you’re actually worth when someone is offering (what looks to be) the same service on Fiverr. Meet Philip Morgan, a consultant to consultant. He literally wrote the book on how technical firms should position themselves. If you’re feeling like a little fish in a big sea and want to know how to stand out (swim out?), this is an episode you don’t want to miss.
©All rights reserved