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OfficeHours.FM

OfficeHours.fm is a podcast for those who're building a business around WordPress products or services. During the weekly live show, host Carrie Dils, a WordPress consultant, brings on successful guests from the WordPress business community to share insights and inspiration.
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Apr 19, 2018

Bill Erickson has been a WordPress Developer for 12 years, helping individuals, small businesses, and large companies build their sites. In today’s episode, we discuss all things code, from templates and automation to Bill’s perspective on time management.

Apr 12, 2018

Chris Ford is the Project Manager for Reactiv Studios. She began her career as a classically trained graphic designer, but soon fell into web development and has been in the field for 20 years. In today’s episode, we discuss how automation saves time, the importance of customizing automation, and how it’s not unlike muscle memory.

Apr 5, 2018

Jason Resnick, also known as Rezzz online, is a web developer who specializes in helping ecommerce and online businesses boost their conversion rates. He also assists other freelancers in building a sustainable businesses. In today’s episode, we discuss how automation relates to the customer experience and the importance of crafting your content with hard data.

Mar 29, 2018

In today’s episode, Jeff Large shares why finding your domino can make your process more effective, advice that has inspired him, and why podcasting is not only powerful, but might be a key puzzle piece missing from your marketing strategy.

Mar 22, 2018

Troy Dean of WP Elevation offers an interesting perspective on balancing automation with human creativity. In today’s episode, he shares what his years of experience of running a digital agency and online community have taught him about automation, business, relationships, and fatherhood.

Mar 14, 2018

Welcome to the kick-off of Season 5, focused on automation. Beka Rice is Head of Product at SkyVerge and has an obsession with all things automated. Today, we discuss why automation doesn’t have to be inhuman, how the order confirmation is actually the beginning of the customer relationship and what questions to ask in a discovery meeting.

Produced by Come Alive Creative

Aug 8, 2017

Diane Kinney and I continue our conversation on project management.

Jul 25, 2017

On today’s episode, Carrie interviews Karim Marucchi and Rian Kinney about contracts and what to consider when you are preparing to work with a client.

Jul 11, 2017

On today's episode, Carrie is interviewing Troy Dean. This is Troy's second interview on officehours.fm.  Troy and Carrie are discussing project scoping and putting your business in the best possible position with the client that will make you (and your client) more successful.

Jun 27, 2017

Join me as indepdent web contract Jordan Rupp and I discuss what goes into a formalized discovery process for a web project.

Jun 20, 2017

In this episode, Carrie talks with Erin Flynn about Client Onboarding and how this process can be simplified by using templates and communicating regularly with your client.

Jun 13, 2017

In this episode, Carrie and Heather talk about Contact Relationship Management (CRMs) and how that applies to a freelancer or small agency. The discussion covers when you get that customer in the door and launch the project all the way establishing a retainer agreement with them.

Jun 6, 2017

In this podcast, Carrie interviews Brett Cohen CEO & co-founder of emagine, a digital agency located south of Boston, MA. Brett shares his insights of sales and marketing the “hard way” where there is no substitute for calling and meeting people face to face.

Mar 27, 2017

 

What we talked about

  • Managing expectations from the very first interaction with a client
  • Taking ownership of every aspect of a project
  • Addressing "issues" immediately (no festering)
  • Adversarial relationship toward customers
  • Handling hard conversations (and keeping the emotion out)
  • The best (and worst) forms of communication
Mar 20, 2017

What we talked about

  • Using a business plan to decide what services you'll offer and what you won't
  • Before choosing your ideal customer, you need to have customers to choose from :)
  • When it's time to grow a team (and how to find the right people)
  • Managing cash flow
  • Business, communication, and tech tools used at WPRiders.com
  • The importance of a mentor
Mar 13, 2017

What we talked about

  • The process of developing a customer niche
  • Just because you gear marketing toward your niche doesn't mean you can't serve others
  • The three-level marketing strategy
  •  How to get a client ASAP
  • Building confidence in yourself
  • The importance of content (and tips for getting into the swing of content creation)
  • Vetting potential clients
Mar 10, 2017

Solving all the problems.

Mar 6, 2017

What we talked about

  • The origins of managed WordPress hosting
  • Serving a niche in a crowded space
  • Find your differentiators that set you apart from the competition
  • Empowering others (teammates) to make decisions and take responsibility for the outcome
  • Working through explosive topics (i.e. politics) with your team
  • Expressing opinion as a company vs an individual
  • Joshua shares what inspires him
Feb 27, 2017

What we talked about

  • Going from solo owner/operator to a partnership
  • Accountability in a partnership
  • Inbound marketing
  • Engaging with your site visitors
  • Serving up content based on who's looking
  • How to get someone into your marketing funnel
Feb 20, 2017

Marketing is simply building trust and empathy with a group of people by talking to them. - Paul Jarvis

What we talked about

  • Email marketing as two-way communication
  • We hate marketing because we don't understand it
  • Alienate most people in order to get the right people on your email list
  • Unless there's engagement, having a huge list is meaningless
  • Email automation doesn't have to be intimidating
  • Getting started with email marketing

Episode links

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